Ever since I can remember, fashion, marketing, and art have fascinated me — their intersection creates something deeper than just aesthetics, something truly meaningful. Driven by this curiosity, I first dove deep into photography and visual arts, always seeking to understand what genuinely resonates with people on an emotional level.

Over the past nine years, I've held senior roles at major international agencies, leading impactful campaigns for iconic global brands such as Pepsi, Mastercard, L'Oréal, Heinz, Huawei, Lexus, Raiffeisen Bank, Lay's, Vivienne Sabó, Durex, and others. Along the way, I've been honored with prestigious industry awards like Effie and Silver Mercury, fueling my ambition to keep pushing creative boundaries.

Today, as the founder and creative force behind Cédo — a media group — I oversee strategic management, art direction, and creative operations. At Cédo, we blend innovative AI-driven creativity with traditional artistic expression and cultural codes to craft narratives that genuinely matter. In parallel, I continue exploring freelance art-direction projects, staying connected to my roots and the hands-on creativity that truly inspires me.

Stay curious. Stay creative.

Above all, my passion lies in curating meaningful collaborations, nurturing visual culture, and encouraging others to experience art as something deeper — I call it “Behind the Face.”